Five ways to improve your social media measurement
We’re past the point where a “get me one of those” approach to the latest social shiny object is a...
What Gets You Up In The Morning?
Every so often it’s helpful to reflect on why your job matters to you – why you put in all...
Book Review: The Social Customer
The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing....
You’re Not a Strategist – You’re a Punk
I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...
Content Is King At BlogWorld
I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...
Lies, Damned Lies and Mis-understood Statistics
Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike”...
Two Ways To Quickly Improve Your Communications Plans
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...
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