Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement
Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...
Avoiding Social Media’s Own “Ad Equivalency Value”
For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...
Think “Over Time,” Not “Point In Time”
A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...
PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics
I love Google Analytics. Google’s free tool offers easy-to-use analytics perfect for small or mid-sized businesses, is easy to install...
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
A Little Shortening Goes A Long Way
As micro-blogging services like Twitter, Brightkite etc grow, URL services are becoming a central part of every social media junkie’s...
Test-Driving The New Radian6 Features
Radian6 really got its groove on this weekend, with a whole raft of new changes that close the gap with its competition in some areas and set it ahead in others. Here are the major changes from this weekend along with my thoughts on them.
PodCamp Toronto 2009 – Bigger, Better?
I’m at the end of an exhausting but wonderful weekend. PodCamp Toronto 2009 was held over the last two days and,...
What’s Your Favourite Tool For Monitoring Conversations?
As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?
ROI: Why Social Media Will Grow
If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...
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