Has Online News Killed The Friday Afternoon Announcement?
Last Friday, Google announced that it would start hosting material from several large news agencies, including Associated Press, Canadian Press,...
Making The Best Of A Photo Op
A story by Paul Berton in the London Free Press, titled “Making the best of a photo op,” caught my...
A Bad Pitch And Some Simple Tips For Getting It Right
A little while back I received my first pitch as a blogger, which was very exciting for a newbie like...
The Front Fell Off
Forget media training – here’s a great video parody of a CEO in full damage control mode, courtesy of comedians...
Utah Mine Collapse – A Communications Crisis
Unless you’ve had your head in a box recently, you know about the Utah mine collapse and the desperate search...
BooneOakley’s Innovative Mailing System
BooneOakley has generated a lot of good coverage with its innovative approach to delivering its response to the RFP for...
Word Of Mouth Genius
This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000...
Across The Sound iPhone Sponsorship – A Useful But Extreme Experiment
Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone....
Media Pitches – Tips From The Other Side
Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well?...
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