Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Valuable PR Advice From Chris Brogan
Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR...
Four Lessons From Twitter’s Spam/Customer-Busting Episode
Four lessons that companies can learn from Twitter's latest customer-service episode
Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
Metallica Update: Post ‘Em All
A quick update on the Metallica situation - as I wondered in my earlier post about the Metallica/blogger review situation, it looks like this was a giant mis-communication that blew up in the band's face.
Metallica: …And Censorship For All
Metallica has done it again. Forget going after people pirating their music; this time they've gone after people writing about it... after inviting them to hear it.
Study Examines The Impact Of PR On News
The pressure to produce three times as much content as they did twenty years ago means that journalists are heavily reliant on pre-packaged information and have little time to follow-up on it.
If You Allow Comments, For Goodness Sake ALLOW Comments
If you’re going to encourage your clients to interact with you, for Pete’s sake do it right. I was talking...
Toronto Transit Commission Strike: A PR Disaster
Toronto Transit Commission (TTC) workers walked off the job at midnight last night after rejecting a tentative agreement with the...
A Fresh(Books) Approach to Social Media
I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.
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