Are You Remembering Your Target Audience?
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
Should Principals Really Do Media Clippings?
In a recent episode of Inside PR, one of the excellent podcasts I mentioned yesterday, the panel members talked about...
Eight Tips For Difficult Client Conversations
We tell our clients what they need to hear, not what they want to hear. That means sometimes you have to have difficult conversations. So how do you go about making those conversations as conflict-free and effective as possible?
Practical 101s: Google Reader And Persistent Search
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...
Are You Reading The Top PR Blogs?
I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson. The...
Yes, Some Social Media Programs Will Fail
CNET News reports that Gartner analyst Adam Sarner thinks half of social media campaigns will be classified as failures. News...
Six Tips For A PR Agency Newbie
Since I started at Thornley Fallis, our agency has done a fair bit of hiring and we have another new person starting today (welcome, Kerri!). I figure now is as good a time as any to share the little advice I have for someone following in my footsteps and starting life agency-side.
PR Does Not Equal Publicity
In recent post entitled “Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company” in Silicon...
How Might Friedman’s Flat World Affect The Public Relations Industry?
How might Thomas Friedman’s affect the public relations industry? How can we become untouchable, and which parts of our industry might be outsourced?
CNW Group Unveils The CNW Social Media Release
CNW Group has made some big strides forward in its online services recently. In its latest move, the company has released a new social media tool, the CNW Social Media Release.
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