Brands In Public: A New Reputation Management Tool
If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...
Build Your Social Media Strategy With Rocks and Sand
Social media is taking off right now. It’s all over the traditional media; there are books on it being released...
Scaling Issues In Social Media Monitoring
Radian6 recently introduced a few new features to its social media monitoring platform. The company explained them well on the...
A Quick Social Media Analysis Of The Toronto Storm
If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...
25 Questions To Make Your Social Media Workflow Work For You
You’ve pulled together a social media team, you’ve set your objectives, you’ve developed an integrated communications strategy that combines online...
Five Levels Of Social Media Responses
You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
Social Media Needs Shades Of Grey
Social media operates in shades of grey. The more I think about our application of these new tools to communications...
The Communicator’s Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
Social Media Monitoring – Disturbing Or Useful?
Marshall Kirkpatrick wrote a thought-provoking post today over at Read Write Web, looking at social media listening platforms like Radian6...
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