Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
Recent Comments