November 16, 2007 – 7:46 am
Last night I attended the Talk Is Cheap social media unconference hosted by Gary Schlee and his students at Centennial College in Toronto (I presented too, but more on that in a later post).
In my view, the event was a rousing success. Over 200 people registered (about 25% more than the organizers expected) and most [...]
November 12, 2007 – 10:10 pm
Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on the Internet, and its emerging impact on media consumption, means organizations need to seriously consider offering social media training to their employees.
This environment, along with a few well-documented faux-pas by PR practitioners, has had me [...]
By Dave Fleet
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Posted in blogger relations, blogging, news release, pitching, pr, public relations, smnr, social media, social networks, training, web 2.0
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November 12, 2007 – 1:48 pm
The Talk Is Cheap unconference is less than a week away! Organized by Gary Schlee (who writes the A Class Act blog) and his class from Centennial College, the event is this Thursday, November 15, in Toronto. It promises to be a great night for PR professionals interested in finding out more about the world [...]
November 11, 2007 – 11:42 pm
I just discovered Wetpaint - a free wiki-hosting site that fully integrates a discussion forum into every wiki.
This site is very cool - it produces great-looking sites and has already attracted big names like CSI: NY, Food & Wine magazine, fuse.tv and Mythbusters as clients. According to a recent release, Wetpaint currently hosts almost 600,000 [...]
November 9, 2007 – 8:07 am
In the wake of the ongoing bad PR pitches storm, I had a *slap forehead* moment this week when I (finally) realized the problem isn’t just about public relations professionals not ‘getting’ blogger relations. It’s not about people upgrading their skills to deal with this new media environment. This is about public relations professionals getting [...]
November 7, 2007 – 12:23 am
Jeremiah Owyang, through twitter, drew my attention to Facebook’s announcement today of its latest advertising product - social ads.
Essentially, brands can now get their own profiles just like individuals. Users can sign up as ‘fans’ of those brands (update: hence Jeremiah’s coining of the term “Fan-sumer”), and can then share information about those brands in [...]
November 6, 2007 – 11:12 pm
A giant hat tip to Joseph Thornley for organizing another Third Tuesday Toronto event tomorrow night.
This promises to be a real treat. As Joseph puts it:
Giovanni is a leading pr blogger, a principal in The Conversation Group social media consultancy and a Research Fellow and Advisory Board member of the Society for New Communications Research. [...]
November 1, 2007 – 8:27 pm
Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today.
The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You’re Blocked" post, where he named and shamed people he felt had emailed him inappropriately.
I only want two kinds of [...]
