Monthly Archives: November 2008

WordPressDirect: Spam, Dirty Spam

If you don’t have time to write a blog then don’t. Don’t plagiarize other peoples’ work. WordPressDirect gets a “fail” from me.

What Are Your Expectations?

As I wrote back in February, expectation management is important in all areas of your work:
"A failure to match what people expect with what they get can be disastrous for your brand. Don’t make promises that you can’t keep."

That post was focused on managing and meeting customer expectations, but what about clients and colleagues?
I started [...]

Top 10 Most Irritating Phrases In PR

Oxford University recently compiled its list of “top ten irritating phrases,” as reported by The Telegraph (side note: 2703 comments at time of writing!):

At the end of the day
Fairly unique
I personally
At this moment in time
With all due respect
Absolutely
It’s a nightmare
Shouldn’t of
24/7
It’s not rocket science

It’s true - every one of those phrases is over-used and irritating.
I’d [...]

What If People Say Bad Things About You?

What’s your response to the people who say, “you’re telling us we should get involved in social media, but what if people say something bad about us?”

SearchWiki: Six Implications For Public Relations Professionals

Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.

I Want This

A little bit of weekend fun – I spotted this on Shel Holtz’s blog today. Suddenly I feel like I’m in the middle of Minority Report:

Screw Second Life; I want this.

How Rich Is Your Communication In A Conflict?

Have you ever thought how the different media you use to communicate can give different results? Do you think about the tools you use to communicate with people before selecting which one to use?
Conflict isn’t always a bad thing. Constructive conflict leads to better ideas, better teamwork and better productivity all-round. However, conflict can [...]

13 Ways Social Media Can Improve Your Career

I write a lot about how social media can help companies to engage better with their customers. Today, though, I’m taking a different tack and thinking about how social media can improve your career.
Here are twelve thirteen ways that I can certainly say social media has helped my career already, and can help yours too:
Job [...]

Are You Remembering Your Target Audience?

When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?

Quality Matters

When you finish a piece of work, are you willing to put your reputation on the line for it?
I hope so, because that’s what happens.
Every time you finish a piece of work, your reputation is on the line. Hand over exceptional work and your reputation will improve. Hand over sloppy work and it will worsen.
It’s [...]