Do Damaged Brands Have More Opportunities In Social Media?
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
Set Yourself Apart In The Tough Times
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
One Person Does Not Equal “Everyone”
A couple of months ago I wrote about the challenge that communicators face in recognizing that we are not the...
Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
In Defense of the Devil’s Advocate
One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...
Does Self-Promotion Really Equal Community-Building?
“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...
Think PR People Don’t Need Math? Think Again
We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.
8 Talking Points On Twitter Follower-Building Tools
Earlier this week I wrote a post about follower-building services on Twitter, warning about the dangers and how people may...
Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company
Have you taken the basic steps to prevent people from hijacking your company’s brand? Or have you left the door...
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