14 Key Skills & Attributes For New Public Relations Professionals
Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...
Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
A Quick Social Media Analysis Of The Toronto Storm
If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
Five Communications Implications As Twitter Enters The Trough Of Disillusionment
Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the...
Make Their Lives Easier
“It doesn’t matter. People are lazy.” A friend of mine informed me of this last night when I tried to...
The Importance of Downtime
If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...
Social Media Agencies and Transparency
Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
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