Is Share of Voice a Useless PR Metric?
This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...
Compete.com Doesn’t Compete
I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool...
The Non-Review Review: The Now Revolution
A quick confession for you: about six months ago I snagged a pre-release copy of the book “The Now Revolution,”...
Book Review: The Monk Who Sold His Ferrari
I read a lot of business books – you know, the kind focused on how to market, or plan, or...
Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics
Three pieces for you this Monday morning: an interesting look at how educators are grappling with pre-teen adoption of social...
Three Forces Driving Social Customer Support
We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media...
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