Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
Think Media, Not Medium
I just downloaded the audiobook version of Mitch Joel‘s book “Six Pixels of Separation: Everyone Is Connected. Connect Your Business...
Mainstream Media Still Matters
It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...
Your Social Media Presence Needs Substance, Not Just Style
“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...
Do People Really Care About PR Disclosure? And Why It Still Matters
Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...
Interactive or Engaged?
(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...
Five Things PR Folks Can Learn About Social Media From Advertising
We in the public relations industry seem to love to look down upon those on the advertising side of the...
Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
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