Now Is Gone: Your Boss Needs This Book
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then...
The Shameful Strategies Behind Many Viral Videos
TechCrunch posted a very interesting guest post today by Dan Ackerman Greenberg, who talks about the tactics his company uses...
Fan-sumers, or MyFace? Facebook’s Social Ads
Jeremiah Owyang, through twitter, drew my attention to Facebook’s announcement today of its latest advertising product – social ads. Essentially,...
Video Game Ads: Think Carefully
Advertising within video games is a hot topic right now. As video games become more and more mainstream, they become...
Word Of Mouth Genius
This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000...
Across The Sound iPhone Sponsorship – A Useful But Extreme Experiment
Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone....
Are Companies Missing The Point Of Social Media, Or Is Facebook Missing An Opportunity?
The web is full of story after story right now about companies cancelling their advertising on Facebook because of their...
Democratic Debate… Or Branding Genius?
Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a...
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