The Fees Debate – Time, Value or Performance?
What’s the “best” fee structure system for public relations agencies? A little while after starting my consulting career at Thornley...
MSNBC vs. AIG’s Public Relations Agencies
If you didn’t catch it, last week MSNBC’s Rachel Maddow tore a strip off AIG for having a “list” of...
PodCamp Toronto 2009 – Bigger, Better?
I’m at the end of an exhausting but wonderful weekend. PodCamp Toronto 2009 was held over the last two days and,...
8 Small Steps To Improve Client Relationships
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...
Macro, Not Just Micro
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
3 Steps To Better Objectives
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
Don’t “Message” Me
Remember the time when the standard response to any media question was to repeat essentially the same line over and...
The Cost Of “Free” Tools
At the risk of flogging a dead horse here, I want to address something that I keep hearing from people...
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