Emotion doesn’t trump reality
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...
Social Media Is Becoming A Commodity
Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...
There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
Where Are The Experts?
The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...
BackType Connect – Good… Too Good?
Over the last couple of years, it’s become harder and harder to track conversations about your site online. Tools like...
Five Tools For Drinking From The Firehose
Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...
Social Media Policies For Your Company: External Policies
In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...
Social Media Policies For Your Company: Internal Policies
Your organization is dipping its toe into the social media pool, but you know you need the right policies in...
Getting Started: Social Media Policies For Your Company
Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...
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