Feeding The Social Media Beast
Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for...
Interactive or Engaged?
(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...
Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
A Quick Social Media Analysis Of The Toronto Storm
If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
The Importance of Downtime
If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...
Social Media Agencies and Transparency
Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Do Damaged Brands Have More Opportunities In Social Media?
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
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