social media

Forget The Statusphere. How About The Egosystem?

Forget The Statusphere. How About The Egosystem?

Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.

Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis

Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis

I’ve written and presented in the past on potential uses of social media in crisis communications. In the past, it’s...

Fast-Tracking to Twitter

Fast-Tracking to Twitter

Back in February I mused about the apparent greater willingness of companies to sign up for Twitter than to start...

Wisdom Of The Crowd Or Idiocy Of The Crowd?

Wisdom Of The Crowd Or Idiocy Of The Crowd?

Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One...

Social Media Baby Steps Don’t Have To Be Difficult

Social Media Baby Steps Don’t Have To Be Difficult

Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the...

The Communicator’s Challenge: “We” Are Not “They”

The Communicator’s Challenge: “We” Are Not “They”

Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...

Social Media Monitoring – Disturbing Or Useful?

Social Media Monitoring – Disturbing Or Useful?

Marshall Kirkpatrick wrote a thought-provoking post today over at Read Write Web, looking at social media listening platforms like Radian6...

New Research Provides A Social Media Reality Check

New Research Provides A Social Media Reality Check

CNW Group and Leger Marketing today announced the results of new research into social media use in Canada (disclosure: CNW Group...

A Little Shortening Goes A Long Way

A Little Shortening Goes A Long Way

As micro-blogging services like Twitter, Brightkite etc grow, URL services are becoming a central part of every social media junkie’s...

Six Lessons From The Ghost Twittering Saga

Six Lessons From The Ghost Twittering Saga

Last week, I wrote a post about an a-list blogger (Guy Kawasaki) who used ghost writers on his Twitter account....

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