Are You Remembering Your Target Audience?
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
How Often Do You Question Assumptions?
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it's worth doing it for the times when they aren't.
Integrated Communications – Not Social Media – Won The Election
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
Social Media Outreach Won’t Work For Everyone
Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
Integrated Social Media > Stand-Alone Social Media
If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.
Social Media Is Like Running A Marathon
I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved....
Think: Strategy
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool...
Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
The Best 10 Minutes You’ll Invest Today
Chris Brogan gave a ten-minute 'jolt' to the audience at the Podcasters Across Borders yesterday. If you're interested in social media, take the time to watch it - it's the best 10 minutes you'll invest today.
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