social media

Where does content fit in Facebook’s new marketing model?

5 March 2012 Dave Fleet
9 Comments
facebook, marketing, social media

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

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Seven Social Media Insights on CES

Seven Social Media Insights on CES

18 January 2012 Dave Fleet
3 Comments
event planning, social media

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

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Should you let social media conversations direct your business?

22 November 2011 Dave Fleet
12 Comments
monitoring, social media

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

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Five ways to improve your social media measurement

21 November 2011 Dave Fleet
11 Comments
measurement, social media

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a...

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7 Tips For Getting Legal Approval on Social Media Programs

27 September 2011 Dave Fleet
9 Comments
social media

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....

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4 Ways To Improve Your Social Media Content Strategy

7 September 2011 Dave Fleet
10 Comments
social media, Uncategorized

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate)...

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Eight Tips for Scaling Social Customer Support

18 July 2011 Dave Fleet
11 Comments
customer service, social media

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step...

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Startups: No, You Don’t Need To Hire A Social Media Expert

16 June 2011 Dave Fleet
16 Comments
Uncategorized

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media...

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Cartoon: Corporate Twitter

14 June 2011 Dave Fleet
5 Comments
social media

This made me chuckle. Recognize this picture? (via the brilliant tomfishburne.com)

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Infographic: The Cost and Benefit of Social Media

6 June 2011 Dave Fleet
1 Comment
social media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...

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