Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief Marketing Officers what they wanted from their advertising and marketing agencies over the next year.
Here are the top ten results:
Greater knowledge of the digital space.
More use of "pull interactions."
Leverage virtual communities.
Agency executives using the technology [...]
I recently received a particularly bad pitch. I almost hit “reply” with some pointers for the person pitching, but I thought I’d throw the tips out to everyone instead.
I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved. I’m shooting for a sub-3 hour time tomorrow in the Toronto Waterfront Marathon, so I thought I’d riff a little on how you can also compare social media to the marathon race itself.
You need [...]
I just watched a new promo for the Wii game Wario Land: Shake It. You have to check this out - it’s one of the most creative approaches I’ve seen to an ad in a long time.
The screen shot definitely doesn’t do it justice - check out the video here.
(Hat tip: Greg Kumparak)
I’ve noticed what I think is a trend in the ways people engage with me on this site:
If I write a short, focused post, or one with a clear call to action, it gets comments.
If I write a controversial post, it gets trackbacks.
If I write a long list or thorough analysis piece, it gets bookmarked [...]
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool every week, to lose sight of the big picture and focus in on tactics.
When someone asks you for ideas about something, where do you start? Do you instantly get the creative juices flowing and start [...]
I’ve had a couple of conversations at work recently about using iGoogle to pull feeds together. To test the waters, I’ve created an iGoogle dashboard for my time at Podcamp Montreal this weekend so I can stay on top of things.
The dashboard includes:
Twitter search for the terms “montreal,” “podcamp,” “pcmtl” and “podcampmtl”
Custom [...]
I’m heading out to Podcamp Montreal tomorrow evening… I can’t wait!
I’m looking forward to catching up with folks like Julien Smith, Mitch Joel, Adele McAlear, Bob Goyetche and Mark Blevis, but I’m equally looking forward to meeting people like CC Chapman, Mike Kujawski and David Usher for the first time.
Speaking of Julien Smith, he [...]
If you follow the bright new shiny object brigade, you probably already know about Yammer, the company that takes Twitter’s concept and applying it to corporate communications. Yammer won the top award at the recent TechCruch50 conference, and has already accomplished what Twitter has so far failed to do: it has a business model.
We’ve [...]
The first Third Tuesday Toronto of the new season is tomorrow night. We’re thrilled to be joined by the good folks from Waterloo-based AideRSS.
I’m excited for two reasons:
Firstly, because I like AideRSS’ PostRank as a concept, I like what I see the team doing and I’m looking forward to hearing what thy have to [...]
