A Simple Way To Win Your Customers’ Loyalty
I’m going to tell you a story about my weekend. Bear with me – it goes somewhere… A tale of...
Avoiding Social Media’s Own “Ad Equivalency Value”
For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...
My 2010 Reading Challenge: 26 Books
As my life has gotten busier and busier over the last few years, my reading has suffered as I increasingly...
The Discomfort of Improving
Warning: This post involves self reflection. If you’re looking for PR or social media best practices, check back in a...
The 2010 Social Media Marketing Ecosystem
Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...
Book Review: Social Media Marketing For Dummies
A few weeks ago, I received a request to review Social Media Marketing For Dummies (affiliate link) from a publicist at...
Are Spammers Getting Smarter?
If your blog gets any remotely significant amount of traffic, you’ve probably experienced problems with comment spam. Right now, I...
Top 10 DaveFleet.com Posts Of 2009
2009 has been quite the year for this site. Traffic rose by more than 140 per cent from 2008, and...
Where’s The Line With Location-Based Apps and Privacy?
Loic Le Meur wrote yesterday about My Tracks – an application for Android phones which uses your phone’s GPS chip...
Merry Christmas!
The holiday season is upon us, complete with over-indulging, over-spending and (with any luck) a little over-celebrating. While the Thornley...
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