Which Sites Are You Deeply Engaged With?
Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...
Practical 101s: Getting Started With Twitter
If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around...
Social Media Outreach Won’t Work For Everyone
Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
Forrester’s New Technographics Data – How Do Canadians Measure Up?
So, how does Canada measure up against other countries in this new data? You may be surprised - this data is pretty controversial.
Integrated Social Media > Stand-Alone Social Media
If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.
Practical 101s: Social Bookmarking With Delicious
As people move more and more of their lives online, it gets harder and harder to stay organized. Where was...
Capturing Canada’s Social Media Case Studies
Dave Jones, the man behind the PR Works blog, the Shill podcast and (when he remembers) the Inside PR podcast,...
Practical 101s: Google Reader And Persistent Search
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...
Government 2.0 Best Practices Wiki
Given my former life in the Ontario government, I was recently thrilled to see a new effort by Mike Kujawski...
ROI: Why Social Media Will Grow
If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...
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