Trust Barometer Reveals Need For Mature Social Media
Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with...
Your Brainstorms Suck
Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your...
Facebook Strategies: Content Over Creative
Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...
The Biggest Challenge Digital Communicators Face
Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...
Time To Evolve How We Target Social Media?
How many times have you read something like this in a digital communications plan? “One in three of our target...
Are You Creating Social Media Scorched Earth?
“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...
Four Reasons Your Social Media Marketing Campaign Sucks
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...
Evolving the Social Media Marketing Ecosystem
In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...
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