Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
Why Paying Bloggers For Posts Changes The Game
There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...
Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
My Top Twelve Posts Of 2008
Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.
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