There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
The Communicator’s Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
Join The Thornley Fallis Team
Thornley Fallis Communications is growing, and not just in its health care team! We’re looking for a social media-savvy consultant...
Pitching – Like Throwing A Stick For A Dog
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
The Bigger Picture On Public Relations
Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says: “Publicity...
8 Small Steps To Improve Client Relationships
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...
Macro, Not Just Micro
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...
Sort Your Digital Presence Out!
This post stems from a conversation I had with Ed Lee tonight (we agreed). Before anyone gets all upset, I’m...
Social Media Reading For Traditional Communicators
Social media is increasingly changing the landscape for professional communicators. Whether you work in internal communications, crisis management, strategic PR,...
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