The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Does your company have a communications plan for when it gets hit by a crisis? Chances are, you don’t. Time...
When I first got into media relations, a few pitching best practices were hammered into my head on a regular...
Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...
“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...
Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...
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