Think PR People Don’t Need Math? Think Again
We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
If It Walks And Quacks Like a Duck…
…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...
Emotion doesn’t trump reality
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...
Vote in the PR “Readers’ Choice” Blog Awards
Over the last few months I’ve enjoyed getting to know Arik Hanson. Arik’s a communicator from Minneapolis (which, I just realized,...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
PR Isn’t The Enemy
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
8 Small Steps To Improve Client Relationships
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...
My Top Twelve Posts Of 2008
Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.
Are You Reading The Top PR Blogs?
I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson. The...
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