8 Small Steps To Improve Client Relationships
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
3 Steps To Better Objectives
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
Social Media Reading For Traditional Communicators
Social media is increasingly changing the landscape for professional communicators. Whether you work in internal communications, crisis management, strategic PR,...
Back To Pitching Basics
Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...
A Message To Non-PR Folks: We’re Not All Like This
John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had...
Valuable PR Advice From Chris Brogan
Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR...
Could SEO Devalue News Releases Even More?
Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.
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