Do Damaged Brands Have More Opportunities In Social Media?
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
Set Yourself Apart In The Tough Times
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
Think PR People Don’t Need Math? Think Again
We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
If It Walks And Quacks Like a Duck…
…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...
Emotion doesn’t trump reality
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...
Vote in the PR “Readers’ Choice” Blog Awards
Over the last few months I’ve enjoyed getting to know Arik Hanson. Arik’s a communicator from Minneapolis (which, I just realized,...
Want Me To Write About Your Stuff? Don’t Lie In Your Pitch
I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
The Ostrich Approach Doesn’t Work
There’s been plenty of commentary around the Dominos pizza videos recently. For some insightful commentary, check out posts by Jessica...
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