There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
Where Are The Experts?
The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...
Five Tools For Drinking From The Firehose
Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...
I Don’t Care When You Joined Twitter
A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool...
Social Media Needs Shades Of Grey
Social media operates in shades of grey. The more I think about our application of these new tools to communications...
Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis
I’ve written and presented in the past on potential uses of social media in crisis communications. In the past, it’s...
Youth Vs Adults: Strong Ties/Weak Networks
The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...
Fast-Tracking to Twitter
Back in February I mused about the apparent greater willingness of companies to sign up for Twitter than to start...
Wisdom Of The Crowd Or Idiocy Of The Crowd?
Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One...
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