PR Isn’t The Enemy
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
News Release Vs. Press Release
A few days ago, I mused publicly on Twitter that the term “press release” was outdated and that “Anyone (especially...
The Bigger Picture On Public Relations
Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says: “Publicity...
The Fees Debate – Time, Value or Performance?
What’s the “best” fee structure system for public relations agencies? A little while after starting my consulting career at Thornley...
MSNBC vs. AIG’s Public Relations Agencies
If you didn’t catch it, last week MSNBC’s Rachel Maddow tore a strip off AIG for having a “list” of...
8 Small Steps To Improve Client Relationships
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...
Macro, Not Just Micro
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
3 Steps To Better Objectives
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
Don’t “Message” Me
Remember the time when the standard response to any media question was to repeat essentially the same line over and...
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