Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Does Self-Promotion Really Equal Community-Building?
“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...
Think PR People Don’t Need Math? Think Again
We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
If It Walks And Quacks Like a Duck…
…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...
There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
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