The Cost Of “Free” Tools
At the risk of flogging a dead horse here, I want to address something that I keep hearing from people...
Are You Remembering Your Target Audience?
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
A Poorly Thought-Out Sponsorship?
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given...
Practical 101s: Google Reader And Persistent Search
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...
Four Questions To Ask Before Suing Bloggers
TechCrunch‘s Michael Arrington wrote recently about a company that has sued TechCrunch "out of spite," laying into the people filing...
Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Could SEO Devalue News Releases Even More?
Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.
Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King
One notable addition to this year's survey was the addition of 25-to-34-year-olds for the first time, alongside the usual 35-to-64-year-old group. This gave them a great opportunity to explore how much younger people trust modern online tools like blogs.
Access CNW: A Good Step Forward
I have to give CNW Group credit for trying (if you don’t know, CNW Group is Canada’s largest news wire...
The Importance Of Meeting Expectations
The Globe and Mail published an interesting article recently entitled Build your brand – but don’t forget to deliver an...
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