Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
Social Gaming Hitting A New Level
Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...
15 Ways PR Agencies Can Help Companies With Social Media
As social media has grown in acceptance within companies over the past few years, one debate never seems to go...
Putting A Face On The Faceless Organization
Companies with faceless brands have some of the greatest opportunities in social media. I’ve written on this topic before –...
Corporate Social Media Policies Ebook
Earlier this year I published several posts on how to go about creating social media policies for your organization. I've now pulled these posts into an ebook on corporate social media policies.
Mainstream Media Still Matters
It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...
PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics
I love Google Analytics. Google’s free tool offers easy-to-use analytics perfect for small or mid-sized businesses, is easy to install...
Brands In Public: A New Reputation Management Tool
If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...
What’s Your Motivation In Social Media?
“Why are you here?” This was the question that social media potty mouth smart guy and best-selling author Julien Smith...
Build Your Social Media Strategy With Rocks and Sand
Social media is taking off right now. It’s all over the traditional media; there are books on it being released...
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