Customer Service In The Age Of Social Media
Yesterday I spoke with City News‘ Kris Reyes about the challenges businesses face in customer service in the age of social...
Strategies In The 2010 Social Media Marketing Ecosystem
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....
Avoiding Social Media’s Own “Ad Equivalency Value”
For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...
The 2010 Social Media Marketing Ecosystem
Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...
Book Review: Social Media Marketing For Dummies
A few weeks ago, I received a request to review Social Media Marketing For Dummies (affiliate link) from a publicist at...
Seven Reasons You Should Care About Disclosure on Twitter
A tweet from Eden Spodek caught my eye the other day: “Am I in the minority in thinking consultants should...
SocialScope Incorporates Foursquare, Twitter Lists
SocialScope, the BlackBerry app billing itself as “a mobile inbox for your social networks,” has released a new version (v0.9.5.81-0)...
Business Week Says “Beware The Snake Oil”
I’ve long railed against the widespread growth of so-called “social media experts” – in particular, the people who believe that...
Social Media: Anti-Social, Or An Opportunity For Influence?
“Are sites like Twitter, Facebook and YouTube making it easier for customers to hate you?” This was the question posed...
Review: Sysomos Social Media Monitoring Tool
I’ve explored many social media monitoring tools over the last few years. This week I added to the list when...
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