The Biggest Challenge Digital Communicators Face
Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...
Digital Communications Conversations Continue To Evolve
The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...
Time To Evolve How We Target Social Media?
How many times have you read something like this in a digital communications plan? “One in three of our target...
Is “Social Media” Hurting Social Media?
Is the term “social media” hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and...
Are You Creating Social Media Scorched Earth?
“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...
57 Social Media Policy Examples and Resources
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...
The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...
Earthquake: Canadians Turn to Social Media Instead of Diving for Cover
Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to...
Sysomos Audience Moves Towards Measuring Social Media ROI
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...
Four Reasons Your Social Media Marketing Campaign Sucks
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...
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