Getting Started: Social Media Policies For Your Company
Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...
Forget The Statusphere. How About The Egosystem?
Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.
I Don’t Care When You Joined Twitter
A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool...
Where’s The Line With Twitter “Spam”?
Do you find it helpful when people link to their latest content on Twitter? Tweetstats says I’ve posted an average...
Social Media Needs Shades Of Grey
Social media operates in shades of grey. The more I think about our application of these new tools to communications...
Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis
I’ve written and presented in the past on potential uses of social media in crisis communications. In the past, it’s...
Cluetrain Plus 10: People recognize each other as such from the sound of this voice
As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...
Youth Vs Adults: Strong Ties/Weak Networks
The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...
Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
Disagree With Me
One of the reasons I write so frequently here is that I love reading your take on things. Sometimes I’ll...