Sysomos Audience Moves Towards Measuring Social Media ROI
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...
Four Reasons Your Social Media Marketing Campaign Sucks
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...
Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media
Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...
Courtyard Restaurant In Ottawa – Doing It Right
Warning – I’m about to talk about my dinner. Bear with me – there’s a point… Ever had one of...
Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement
Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...
Clay Shirky On The New Media Environment
I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the...
Shift From Self-Driven To Issue-Driven Social Media Listening
Are you focusing on the wrong things in your monitoring program? Yesterday, I was impressed to discuss the following assertion...
Cut Companies A Break
Are you perfect? Most companies aren’t either. They don’t get everything right – in product launches; in marketing; in pricing or...
Does Online Customer Service Encourage Dissent?
One of the highlights of South By Southwest for me so far was the Customer Support in a 140 Character...
Evolving the Social Media Marketing Ecosystem
In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...
Recent Comments