The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...
A Dark Future For Journalism – The Editorial/Ad Wall Is Down
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Seven Reasons Your Company Needs To Prepare For Crises
Does your company have a communications plan for when it gets hit by a crisis? Chances are, you don’t. Time...
Evolving the Social Media Marketing Ecosystem
In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular...
More Journalists Prefer Bulk Email Than Personalized? Huh?
Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...
The 2010 Social Media Marketing Ecosystem
Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...
Six Ways To Silo-Bust Your Communications
We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...
Social Media: Anti-Social, Or An Opportunity For Influence?
“Are sites like Twitter, Facebook and YouTube making it easier for customers to hate you?” This was the question posed...
Mainstream Media Still Matters
It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...
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