Your Social Media Presence Needs Substance, Not Just Style
“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...
Do People Really Care About PR Disclosure? And Why It Still Matters
Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...
Interactive or Engaged?
(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...
Five Things PR Folks Can Learn About Social Media From Advertising
We in the public relations industry seem to love to look down upon those on the advertising side of the...
14 Key Skills & Attributes For New Public Relations Professionals
Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...
Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
Make Their Lives Easier
“It doesn’t matter. People are lazy.” A friend of mine informed me of this last night when I tried to...
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
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